Resume

Let Me Tell You About Myself

With more than 20 years of experience in communications and marketing, I have worked in a number of industries from computer technology to manufacturing to public transit. To see a snapshot of what I’ve done view my resume below.

Experience

Marketing Technician

Lane Transit District • Eugene, Oregon • Oct. 2014 to June 2020

Customer Communications

  • Monitored daily disruptions in bus service and published service detour communications via LTD.org, Google Maps, Transit App, and Twitter
  • Coordinated digital and on-the-ground customer communications for small and large community events
  • Acted as primary digital communicator during weather-related and emergency situations
  • Developed protocols and conducted training sessions for backup users of the emergency communication systems
  • Led rollout of systemwide signage for new service changes
  • Participated in public outreach and education

Website Administration

  • Maintained existing content and developed new content
  • Resolved system issues including trip planning and GTFS data related
  • Utilized Google Analytics to understand customer behavior
  • Developed scope of work to convert website to responsive site format
  • Wrote documentation to support website and establish standards

Technology Accomplishments

  • Migrated Facebook account to Facebook Business account
  • Implemented digital signage for West Eugene EmX line
  • Managed process for utilizing real-time signage
  • Significantly mitigated costs for Google API usage
  • Completed technology outfitting of LTD Outreach Bus
  • Managed master scripts for Voice-over-IP phone system

Customer Service

  • Responded to customer inquiries through website and general email box

Distribution Coordinator

Lane Transit District • Eugene, Oregon • Dec. 2012 to Sept. 2014

  • Developed relationships with community sales outlets and distributed LTD’s monthly passes to these outlets
  • Developed and maintained SharePoint site to monitor marketing assets, giveaways, bus posters and sales outlets
  • Facilitated the installation of marketing posters inside all active buses
  • Installed all customer facing signage at bus stops, stations or district events

Marketing Specialist

SELCO Community Credit Union • Eugene, Oregon • Oct. 2005 to Nov. 2012

  • Strategically developed yearly marketing plans based on goals and budgets
  • Implemented marketing campaigns and managed projects for business units, collaborating with others on the creative team – graphic designer, data analyst, web designer
  • Coordinated marketing efforts with local print and production vendors to produce final deliverables
  • Authored materials such as quarterly newsletter articles, ad copy, statement messages, on-hold scripts, phone menu and other marketing deliverables
  • Wrote and distributed credit union and all affiliated company press releases to local media, chambers of commerce and national credit union publications
  • Managed relationship with ad agency for TV commercial production and placement buys
  • Worked with internal and external oversight to ensure marketing materials were in compliance with federal law and other requirements

Marketing Coordinator

Whittier Wood Products • Eugene, Oregon • May 2003 to Oct. 2005

  • Supported the marketing manager through a variety of projects such as trade shows, point-of-purchase signage and print projects
  • Wrote and distributed press releases for the company
  • Authored copy for catalog pages, advertisements, newsletters and step-by-step product assembly instructions

Corporate Communications/Marketing

Country Coach, Inc. • Junction City, Oregon • Feb. 1998 to Oct. 2002

  • Writing responsibilities included: newsletters, magazine ad copy, technical articles, special interest/people articles and product specifications
  • Acted as webmaster for the company, pioneering a virtual online tour of the company’s RVs using an online virtual reality tool
  • Acted as marketing liaison between the sales and engineering departments

Customer Service/Marketing Coordinator

Omnitek Information Services (Currently IGNW) • Eugene, Oregon • Sept. 1993 to Oct. 1997

  • Provided customer assistance and sales team support on the sales floor
  • Moved into a position that worked directly with the president of the company to coordinate most marketing and advertising functions
  • Wrote copy and created graphics for advertisements, client newsletters and the company website

Education

Macromedia Director Certificate

Multimedia Professional Program, Portland State University, Portland, Oregon, September 2000.

B.A., Broadcasting with Emphasis in Television Production

The Walter Cronkite School of Journalism and Telecommunications, Arizona State University, Tempe, Arizona. Related field of study: Creative Writing and English Literature, 1988

General Studies

Glendale Community College, Glendale, Arizona, 1983 – 1985.

Certificate

Theological Studies, Capernwray Bible School, Carnforth, England, Winter 1982/83.

Software Experience

Office Productivity: Microsoft (Word, Excel, PowerPoint, Outlook, Visio), Google (Docs, Sheets), LibreOffice (Writer, Calc), Microsoft SharePoint, Microsoft InfoPath; Design: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Flash, Premiere, Audition, Adobe Acrobat Pro); Web: HTML, GoLive!, WordPress, Local by Flywheel, GearBox, Google Analytics; Social Media: Twitter, TweetDeck, FaceBook, FaceBook for Business, YouTube, Google Places, Hootsuite; Project Management: Trello/Atlassian, Unica/MarketCentral Marketing Resource Management tool; Transit: TransitMaster CAD/AVL (TM BusOps, TM Route Manager, TM TIS Manager, TM Annunciator Studio); Specialized: FlashAlert Eugene, Inlighten VideoNet Director 4, ACT!, Vocus Public Relations, IPIX Wizard.